Total Ascent has successfully provided digital marketing services to a portfolio of clients that spans various industries and sectors, including: Technology, Education, Ecommerce, Professional Services, Entertainment, Food & Beverage, Facilities Management, Retail and Financial Services. Our Services include:
- Marketing Strategy Development: Develop Marketing Strategy for clients – how to increase pipeline using each Social Media marketing platform.
- Marketing Plan Development for clients: Develop daily, weekly and monthly content strategy and implementation plans for all marketing platforms. Execute daily Social Media marketing requirements (posts, tweets, messages, etc.) and track performance.
- Social Media Marketing Management: Design, setup and manage clients Social Media presence across various Social Media platforms – LinkedIn, Twitter, Facebook and Instagram.
- Marketing Plan Execution for clients: Execute Marketing Plans across the various Social Media platforms, including Marketing Analytics and Performance Reporting.
- Marketing Campaign Management: Develop Social Media Marketing campaigns to support launches, new initiatives, company milestones and other major events including customer engagement initiatives, customer contact events and promos
Benefits to The Client
Increased Brand Awareness: The client will increase awareness of its products and services within its target customer markets. Through effective and targeted marketing, customers and markets that require the products and services offered by the client will be made aware of these products and services and the client’s value proposition as it applies to them.
Increased Social Media presence in Searches: The client will be active on different Social Media platforms – Google +, Twitter, Facebook, Instagram, etc. – and constantly engaging its customers and the general market to build its profile. This means that the client will be easily found when potential customers search for items as it relates to the client’s product or service
Increased Customer Engagement: The client will engage with both current and prospective customers, using online and offline platforms as a means of providing information, educating stakeholders, announcing achievements and building customer affinity and loyalty.
Increased Customer Loyalty: Through marketing initiatives, the client will build a strong followership of loyal customers who understand the brand and have a strong relationship with the company, and in turn will act as advocates to communicate about the client through Social Media to their own networks, building a stronger, more robust Sales pipeline.
Incremental Revenue Generation: The increased presence, awareness and customer engagement will lead to an expanded and incremental customer sales pipeline for the client’s products and services, which is then converted to Incremental Revenue.
Why Total Ascent?
Total Ascent has a team of creative and innovative Marketing experts that will leverage their experience and marketing capability to help grow your business.
Some of the results from our clients based on our Social Media Initiative:
- In 9 months, we were able to increase the number of subscribers on a client’s platform from 200 to 3500
- We were able to increase the awareness of a client’s event by developing interesting videos/animations and posting on social media which significantly increased the attendance of the event
- We were able to increase the number of followers (across all platforms) for a client by 50% in a month [Y1] .
- We were able help a client reach over 40,000 people across Lagos in a week and increase the number of subscribers by about 200.
- Case Study 1 (Online Retail)
Working with a client in the technology services sector over a 9 month period, Total Ascent was able to increase the number of subscribers to the service from an average of 20 per month to over 200 per week. We used a customized Marketing Mix of Social Media (Twitter, Facebook, LinkedIn, Blog and Email Lists) and Marketing events to dramatically increase awareness of the company’s services within specific target markets where we had identified clusters of potential customers. The result was a direct increment of over 7,500 new customer accounts for our client.
- Case Study 2 (Hospitality/NGO)
Total Ascent provided Social Media Marketing services to a client in the Hospitality sector, in support of a major customer acquisition event. The Marketing strategy included leveraging video and graphics content generated by Total Ascent, and leveraging our network of influencers and collaborators for Social Media “Word of Mouth”. Within 4 weeks, we helped the client increase its customer engagement by over 500%, resulting in an expansion of their client base by over 15%.
- Case Study 3 (Retail Store)
Total Ascent designed and implemented a Sponsored Ad campaign for a retail client, to support in store promotional activations and drive traffic (clients) to their specific “brick and mortar” locations. Over the course of the first week, Total Ascent helped the client reach over 40,000 people across Lagos, with 20% of these individuals actively engaging with the client – inquiries, shares, likes, comments, etc. Client was also able to identify and market directly to its target age and gender demographics, resulting in an increase in in store traffic and sales.
- Case Study 4 (Counselling)
Total Ascent provided Social Media Marketing services to a start-up client in the Counseling sector with no initial social media presence. We have been able to help the client drive traffic to their blog and increase their social media presence in searches. We used a customized Marketing Mix of Social Media (Twitter, Facebook and MailChimp) to increase awareness of the company’s services within specific target markets where we had identified clusters of potential customers.
- Case Study 5 (Food and Beverage)
Total Ascent provided Social Media Marketing services to various clients within the food and beverage sector, with totally different target markets to increase awareness of its products and services within its target customer markets. The Marketing strategy included content generation and content packaging by Total Ascent, and leveraging our network of influencers and collaborators for Social Media “Word of Mouth”. In less than a week, Total Ascent was able to increase the clients’ followership on Social Media by a 100%
- Case Study 6 (Ecommerce)
Total Ascent provided Social Media Marketing services to a client in the ecommerce sector, we have been able to help the client drive traffic to their website and increase their social media presence in searches. We used a Marketing Mix of Social Media (Twitter, Facebook and Instagram) to increase awareness of the company’s services in their target markets. The Marketing strategy included content generation and content packaging by Total Ascent, and leveraging our network and we were able help the client reach over 38,000 people across Lagos.
[Y1] look at the latest analytics for some of our key clients and update this. What were we able to achieve after 1 month and 3 months?
- Manage social media presence
Facebook, Twitter, LinkedIn, Instagram, YouTube and other marketing platforms – to increase brand awareness of company within its target customer markets, to reach company’s target customers more effectively.
Define a set of specific marketing goals based on customer’s business goals. Gather information about target markets. Profiling target customers and identify their needs. Develop strategies to support company’s marketing goals.
- Analyze marketing campaigns and initiatives
Determine ROI and continually improve on the effectiveness and impact of marketing initiatives. Tracking monitoring the effectiveness of marketing campaigns. Monthly analytics to ensure the success of marketing campaign.
- Prepare product or service reports
Collect and analyze customer information and recommend potential products or services to Management that suit customer needs.